The Humble Quill

Copywriting:
As a professionally trained copywriter, I create engaging and persuasive content tailored to your company's voice and messages. Whether it's website copy, blog posts or advertising and marketing materials, I make sure the words and feel resonate with your target audience and drive results. I have created marketing campaigns for PureBaby, CFA, VIC Police and more all that have driven significant results that are still showing long after I left. I helped create the platform, research and blog style advertisement posts for ParentalEQ, an app to help parents teach their children emotional intelligence while also getting the mental support they needed. I also created long-term advertising materials for MEGT, Australia’s largest single Apprentice Connect Provider and a register GTO who helps apprentices, trainees and employers find each other. Alongside campaigns, social media posts and website content, I also helped create their first ever RMS Ambassador through an ongoing campaign showcasing people living with a disability and how MEGT has helped them succeed in the workplace. 

 

Editing:
From development/structural editing to a final proofread, I double check that your writing is polished, coherent and exactly how you envisioned - all while keeping your tone, voice and style. I have edited over 200 books in my career ranging from bestselling fantasy novels to impactful children's books to memoirs and everything in-between. There isn't a book I won't try and as a published author myself, I understand how much you put your heart and soul into your novel. I promise to only do it justice and give it the respect and honour it deserves while staying true to your tone, voice, message and budget. 

Types of editing 

Developmental Editing (substantive or content editing)

• Focuses on the overall content, flow and structure

• Addresses plot, plot progression, character development, clarity, chapter organistation and making sure the story and chapter transitions are smooth and readable

• Can involve huge rewrites, restructuring chapters or adding/deleting chunks of text

Copy Editing (line editing) 

• Focuses on sentence issues including length, progress and repeated information 

• Corrects grammar, punctuation and spelling in sentences

• Also involves clarity, tone and flow within the sentences and paragraphs

Proofreading

• The final review before publication

• Checks for any leftover typos, errors in formatting, punctuation mistakes and minor inconsistencies

• Make sure the entire manuscript is error-free and ready for publishing

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​Consultation:
Not quite sure where to start? No problems at all! I offer consultations to discuss your goals, provide insights and create customised plans for either service that fits your needs. 

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My mission is simple: to provide high-quality and affordable services that empower writers to achieve their artistic vision. I take pride in collaborating closely with my clients, ensuring that their message is clear, their voice resonates, and their manuscripts or marketing campaigns are polished and ready for the spotlight that they deserve. It's all about aiming towards a perfect balance between your intentions, industry standards, and the target audience's expectations—ensuring that all elements fit seamlessly together. 

 

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